Luxury Real Estate Marketing – Is Print Media Dead?

Extravagance real estate marketing pros are often told that “print media” is useless. Shrinking earnings amounts of traditional media is shown as proof. Besides, Yahoo discontinued its print advertising in February of 2009. But, in line with the Luxury Start print will always have an area in luxury and we agree. Why? Mainly because, taking the time to look for through a print mag is a luxury in and of itself. In addition to, it’s a break from being in front of ubiquitous digital screens: Television sets, Computers, PDAs, Smart Telephones, video games and now reading devises likes Amazon’s Kindle or Barnes and Noble’s Nook. Jay Belson

Consider in-flight magazines. London-based Ink, a private company, posted after-tax profit of? 2. 4 million ($4 million) on earnings of? 25. 3 million for the season through June 30, 08. Last fiscal year Printer ink showed near a 10% increase in revenue. Regarding to a study conducted by Arbitron, more than 80% of U. S i9000. passengers read the publications airlines put in front side of them and viewers average around 30 minutes per flight with their magazines. 

Precisely what is important to understand about this captive audience is that frequent flyers, those who can afford to fly frequently (or be sent by their companies), are upper-demographic consumers who take a break from electronic devices.

Yahoo! just lately announced its new 12-15 month marketing campaign ($100 million dollar budget) which includes print ads, TELEVISION advertising and online advertisings. Clearly, this internet company sees the cost of print advertising combined with other mass media. This balanced approach is a good strategy for luxury real estate online marketing professionals, as well, in particular when your competition is retreating from print.

Extravagance real estate magazines are often put where high net worth consumers will take you a chance to read them. Intended for example, duPont Registry redirects its top end magazine to athletes. Their issue presenting California luxury homes is located in the locker room of the San Francisco Giants. LuxuryRealEstate. por (Who’s Who in Extravagance Real Estate) sends their glossy magazine to five-hundred top CEOs and also on private jets.

Produce advertising for luxury real estate marketing can be an integral part of your personal or company branding strategy if it is done effectively. What is often missing is the right proactive procedure that can generate genuine leads, leads that can convert to measurable sales.